[9][10] Cloudwater received national newspaper coverage in 2017 after it was reported that one of its beers, NW DIPA, was on sale for £13.40 per pint at The Rake pub in Borough Market, London.

[13] Jones defended the higher price, explaining that the quantity and freshness of hops used to brew the beer made it expensive to produce.

[14] Head brewer and co-founder James Campbell parted ways with Cloudwater in September 2018 in order to work as a brewing consultant and raise funds to create his own brewery.

[18] Following interventions from the mayor of Manchester, Andy Burnham, and the city's "night-time tsar", Sacha Lord, the festival was allowed to continue for the rest of the weekend.

[5] Unlike most British breweries, Cloudwater opted not to brew a core range of beers, instead creating a seasonally changing selection using hops and malts available at different times of year.

[27] Co-founder Paul Jones cited inadequate profit margins and unacceptable levels of variation in the final product due to differing cellarmanship standards among the reasons for the decision.

[28] After an 18-month hiatus, Cloudwater returned to cask brewing in October 2018 with the stipulation that it would only be sold at a small number of venues approved by the brewery.

[32] This decision led numerous other UK microbreweries to follow suit, and by October 2018 the larger cans accounted for 40% of all packaged craft beer sold nationwide.

[33] As of April 2022, Cloudwater Brew Co has released more than one thousand different beers, including collaborations with national and international breweries such as BrewDog, Magic Rock, Lervig, Jester King and To Øl.

[37] However, the company was accused of copyright infringement by Heineken, who claimed the name was too similar to the "Good Call" slogan associated with its Foster's Lager brand.

[39] In July 2018, Cloudwater also closed the Barrel Store and opened Unit 9, a dedicated tap room adjacent to the brewery with 20 draught beer lines.

[42] Jones cited the Bermondsey scene as one of his inspirations when originally establishing the brewery and explained that his desire to be able to sell the freshest possible beer to drinkers there was a key factor in opening the bar.