An official poster for the tour was released along with the announcement of the venture, showing Drake in the same room as is on the album cover, expressing the despondent conflicting stance about growing wealth and fame prevalent in the album.

Due to the large demand and tickets selling out in minutes in multiple locations, extra tour dates were added to the itinerary, which included a second leg across the United States.

[3] Drake would announce the tour in October 2011, releasing dates in December, announcing that the "Club Paradise Tour" was set to feature in over college amphitheaters and multi-purpose arenas across the United States and Canada.

[4] This was seen as a shock move by Drake, due to the mainstream exposure and commercial success he had experienced following the releases of his two studio albums.

Drake would later confirm in an interview with MTV that the labels had wanted him to embark on a stadium tour, which he rejected.