Coast is a British women's clothing retail chain, founded in 1996.
[2] Aurora in turn was owned by the Icelandic Kaupthing Bank, and had been in administration for some time, with the administrators looking for potential buyers, with a possible valuation of not more than £100 million for Coast, Warehouse, and Oasis reported in November 2016.
[3] In April 2017, The Daily Telegraph reported that the three brands employ up to 5,000 people and were attracting interest from private equity, who would likely close some of the stores.
[4] As of September 2017, they had 20 stand-alone stores in the UK, five in Ireland, two in Kuwait, and two in the UAE, as well as numerous in-house concessions in Beatties, Debenhams, House of Fraser and John Lewis.
Karen Millen, another British retailer, bought parts of the Coast brand, such as the website and concessions in department stores (including the transfer of 600 jobs to Karen Millen).