The company was founded in 1973 by Thomas L. Crow, winner of the 1961 Australian amateur golf championship.

He was inspired by the notion that golfers in the United States typically bought clubs at a whim, with the hopes that they may make their game better.

[5] In 1999 Cobra introduced Dista golf balls intended to maximize distance for all players with multiple swing speed models offered.

[6] Other leading professionals to have endorsement deals with Cobra include Rickie Fowler, Lexi Thompson, Max Homa, Gary Woodland and Justin Suh.

In February 2014, Cobra Golf signed a multi-year partnership with the PGA Tour's Honda Classic, making it one of the lead sponsors of the event.