Cocoa Puffs is an American brand of chocolate-flavored puffed grain breakfast cereal, manufactured by General Mills.

Cocoa Puffs are sold in Canada, Latin America, and Europe under the Nesquik brand, via the Cereal Partners Worldwide agreement between Nestlé and General Mills.

[2] In December 2009, General Mills announced that it would cut the sugar in 10 kinds of cereal, including Cocoa Puffs, to less than 10 grams per serving.

"[4] In August 2024, two class-action lawsuits were filed alleging that Cocoa Puffs cereal contains elevated levels of lead.

The complaints, seeking $5 million in damages, cite a recent study by George Washington University researchers that found lead in 43% of 72 consumer cocoa products analyzed.

These findings align with a 2023 Consumer Reports analysis that detected high levels of lead or cadmium in 16 of 48 tested chocolate products.