Coffee in Japan

[3] Following its brief stint in the Meiji period, coffee wove its way back into the Japanese markets in the 1960s.

During World War II coffee import was banned in Japan as they were in conflict with the influential west.

[3] Japan's spike in coffee consumption can be linked to its fascination with western cultures leading to large investments.

Mr. Ueshima also played a large role in the establishment of the All Japanese Coffee Association [ja] in 1980.

For example, cafe Renoir [ja] is recognized by its plug-in and wireless access for customers.

Smaller shops can better cater to the locals in terms of allowing smoking while larger chains like Starbucks, must follow company rules and ban it.

Bigger chains like McDonald's and Starbucks are rooted in the west and have pushed themselves upon the growing coffee market in Japan through storefronts and stands.

[3] Nowadays, convenience stores are taking up an increasing chunk of the Japanese coffee market.

Popular convenience store, Seven-Eleven, for example, currently sells 1.1 billion take-out coffees annually.

[1] In postwar Japan, Western products and goods were indicators of the new Japanese middle class.

Coffee shops were also cultural spots for progressive youths during the 1960s and 1970s, serving as meeting places for feminist movements and anti-government protests.

Coffee shops in Japan served as meeting places for social movements aimed at transforming and disrupting Japanese society during the 1970s and 1980s.

Japan’s coffee culture has also adopted the language and terminology used in English speaking Western countries such as roast and drip rather than create Japanese terms.

Coffee brands in Japan are often marketed by Western actors such as Brad Pitt and Tom Selleck, further indicating the product's foreign identity.

[12] The large majority of coffee is consumed outside of the home, in bars and restaurants, proportional to in-home consumption.