The company currently has over 900 locations in Japan, has begun expansion in Taiwan and most recently in Malaysia and Singapore.

[1] Doutor Coffee is described by Bloomberg as appealing to "Old Japan" with its low prices and smoker-friendly environment compared to its competitor Starbucks.

[2] Doutor Coffee opened the first European styled café in Harajuku, Japan on 18 April 1980.

Despite the small size and local competition, the Doutor Coffee shop succeeded and has expanded to the company that it is now.

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