As settlers moved to the area, the town of Row grew and businesses formed, including a bank, a school, a hotel, and others.

[5] In the 1920s, a road (later known as Oklahoma State Highway 116) was built that passed 1 mile (1.6 km) south of the then-healthy town of Row.

A rural mail carrier, Charles Burbage, who owned land to the south where the new road was established, platted 64.8 acres (0.262 km2) into blocks, lots and streets.

The community hosts "Old Settlers Day" celebration and parade on the second Saturday of June each year[5][7] to honor its heritage and the many people that settled in the area and established the town.

[8][9] Children and teenagers from all over the United States attend the camp, participating in one-week resident sessions from June through August.

[9] Summer camp activities are primarily outdoor, including archery, biking, canoeing, rappelling, horseback riding, riflery, ropes courses, swimming, and tennis.

[10] As of August 2018, the owners of NLR also run New Life Ranch Frontier Cove, a similar camp in Adair, Oklahoma.

The movie tells the story of a young boy growing up in rural Oklahoma during the hard times of the Great Depression and is considered an American classic.

[14] According to the United States Census Bureau, the town has a total area of 2.44 square miles (6.33 km2), all land.