[3] Coles Supermarkets established interests with its expansion into liquor in 1981, with the acquisition of Liquorland and Vintage Cellars.

[6] Most Liquorland outlets are adjacent to or within Coles Supermarkets, except in Queensland, where legislation forbids this practice.

[17] In January 2013 Coles released a range of beers under the brand Steamrail Brewing Company.

All the bottles bear the company name, Steamrail Brewing, and the address of the Coles Supermarkets' headquarters.

[22] Liquorland exclusive beer brands also include Hammer 'N' Tongs, 3 Pub Circus and Lorry Boys.