Fresh Start was the first powdered detergent to come in a plastic bottle.
Fresh Start was a product of the Colgate-Palmolive company and was introduced in the late '70s.
In 2005, Colgate-Palmolive sold the North American rights for Fresh Start to Phoenix Brands.
[1] The target audience of Fresh Start was mainly active women.
Advertisements from that time also depict active women having fun without worrying about laundry.