[2] Sales were boosted by the grunge band Nirvana's 1991 song "Smells Like Teen Spirit",[3] named after a piece of graffiti by singer Kathleen Hanna in reference to the deodorant brand.

[4] By April 1993, Teen Spirit was a "successful niche brand" with a 1.5% share of the US deodorant and antiperspirant market.

In August 1993, the company introduced a Teen Spirit hair-care line with a $6 million advertising campaign targeting teenagers.

[5][6] However, as of 1995, the brand's chief demographic was younger than the company had intended, appealing mainly to 9–15 year old girls.

In 2014, Teen Spirit Stick was offered in two fragrances: Pink Crush and Sweet Strawberry, which were available in either the 1.4 or 2.3 ounce (40 or 69 gram) sizes.