[1][2][3][4][5][6][7][8] Co-founder Jordan Ferney has publicly pushed back against descriptions of Color Factory as an Instagram museum, stating that her goal “had always been to make something that was beautiful to experience, not photograph”.

[1] Artists whose works have been featured in Color Factory include Jason Polan, Lakwena Maciver, Molly Young, Tosha Stimage, and Tom Stayte.

[3][5][7][9] Color Factory was founded in August 2017 by event-planner/blogger Jordan Ferney, artist Leah Rosenberg, and designer Erin Jang.

[2] Due to its popularity (at one point causing its Eventbrite ticketing page to crash from high demand),[10] this San Francisco run was later extended to last for a total of eight and a half months.

[2][4][11] In August 2018, Color Factory reopened as a temporary 16-installation, 20,000 ft2 standalone exhibition in New York City's SoHo neighborhood, sponsored by Maybelline and Gymboree.