It is a perceptual illusion described by psychologists Paul Kolers and Michael von Grünau[1] in which a disembodied perception of motion is produced by a succession of still images.
The classic color phi phenomenon experiment involves a viewer or audience watching a screen, upon which the experimenter projects two images in succession.
Philosopher Daniel Dennett utilizes the color phi phenomenon in his argument against a philosophy known as Cartesian materialism.
[2] Psychobiologist John Staddon contrasts a simple "new behaviorism" interpretation of color phi with Dennett and Kinsbourne's account.
The basic idea is that because of well-known processes such as lateral inhibition, the internal states created by the two stimuli are identical, hence are so reported.