Motion graphic design

Openings to movies, television shows, and news programs often use photography, typography and motion graphics to create visually appealing imagery.

[11] Marketers and advertisers have focused much of their efforts on the production of high-quality branded video and motion graphic content.

[citation needed] In addition to its myriad of uses in advertising, marketing, and branding, motion graphics are used in software, UI design, video game development, and other fields.

The latter may include animation overlay, such as data visualizations, icons, illustrations, and explanatory text used to complement and enhance audiences' understanding of the content.

[citation needed] And finally, promotional motion graphics are used to raise awareness about a service, product, or initiative.

[13] Motion design improves the user experience tremendously and effectively by adding animations to any screen.

Motion designers can work on a range of projects, including advertisements, branding/identity, video games, UX / UI, AR / VR and film.

[16] Skills in typography are critical to motion designers, as videos, cartoons and advertisements often include text.

Other important motion-design skills are attention to detail; and good timing sense, for things such as matching video to audio.

There were no official founders of this art form, however, Saul Bass, Pablo Ferro, and John Whitney are some of the earliest well-known motion designers.

He invented his own mechanical analog computer to design motion graphics for television commercials and movie title sequences.

Whitney collaborated with Saul Bass to animate one of his most famous pieces, the title sequence for Alfred Hitchcock's 1958 film Vertigo, which featured swirling graphics increasing in size.