The company was founded as Round Table Advertising Inc. in 2000 by former co-workers Sallah Cayer, Fiona Gallagher, and Brent Peterson.

The company asserts it is "a senior hands on, caring and committed group that offers experience, discipline and leadership with a working style that is collaborative, efficient and effective".

[2] A 30-second television commercial shown during the games which featured children singing the Canadian anthem received national media attention.

[5] As part of a multimillion-dollar Canada-wide campaign, Round Table developed television commercials as well as print ads aimed at consumers, dietitians, doctors, and pediatricians.

[6] In the summer of 2007, Scottish & Newcastle ran its first advertising campaign in Canada for the popular British beverage, Strongbow Cider.