Many variations of the product exist, ranging from milk-based ice cream to vegetable fat-based dessert.

Cornetto Soft is sold on the street by vendors and is made on the spot with an ice cream dispenser, but the other flavours are premade and factory packaged.

Also, Cornetto Enigma is made, which consists of cookies and cream, raspberry and double chocolate flavours.

[4] The brand was marketed in the United Kingdom, Ireland, and Brazil by successful advertising campaigns which placed the Neapolitan song "'O sole mio" into a variety of stereotypical Italian locations and situations, with its lyrics changed to: (in the UK)[5] (in Ireland) (in Brazil) In Britain and Ireland, the advertisements ran for 10 years during the 1980s and 1990s, with the song supposedly sung by former Italian waiter Renato Pagliari of one-hit wonders Renée and Renato.

[9]) It was credited to "Count Giovanni Di Regina" and produced by Jonathan King, who released it as a single.

[11] The theme resurfaced in 2006, this time sung by pedestrians, drivers, office workers, and marathon runners in Central London.