In the late 1960s, Ludovico Quaroni was commissioned by the Tasselli company to design a new multi-purpose building—combining commercial, office, and residential spaces—for the central Piazza Fratelli Rosselli in Grosseto.

Its linear and curvilinear volumes, along with the prominent cylindrical towers and spiral staircases, evoke an expressionist search, while the use of exposed concrete and the lack of decorative attributes point to Brutalist influences.

The ground floors (offices and a large store) face the streets and the central gallery, which is covered by a terrace and urban courtyard with spiral concrete staircases.

The complex also includes a five-story office building on Viale Matteotti, with a linear façade predominantly of concrete, and a cylindrical chimney-pillar that marks the entrance to the elevated gallery.

Muratore (1992) sees it as a missed opportunity due to poor execution and management,[5] while Polano (1991) points out the complexity and incomplete nature of the project, which is dominated by an unintended sense of "monumentality".

The disconnect between the innovative design and its implementation is attributed not only to the unsatisfactory construction and natural deterioration of the exposed concrete but also to the failure of certain urban and social premises of the 1960s, which significantly weakened the project.