[citation needed] During President Ávila Camacho's administration (1940–1946), Mexico launched a vigorous campaign to attract U.S. and international tourists.

Under the leadership of Miguel Alemán and Alejandro Buelna, the government utilized press, radio, and film, alongside promotional exhibits and English-narrated travelogues, to advertise Mexico's attractions.

[1] Since 1970, tourism has become a vital sector of Mexico’s economy, ranking as the second-largest employer and consistently among the top three earners of foreign exchange.

In the 1990s, the Jalisco state government has promoted this zone as a tourist attraction, grouping all these beaches under the common name of "Costalegre".

[3] On October 23, 2015, Costalegre was hit by the category 5 storm Hurricane Patricia, which was the most powerful cyclone ever measured in the Western Hemisphere with sustained wind speeds of up to 320 km/h (200 mph).

[4][5] The Costalegre region of Mexico is home to a variety of ecological wildlife,[6] terrain and plant species, stretching 330 km along the Pacific coast.

Following the end of the Mexican Revolution in 1917, Ejidos (state owned communal farmland for indigenous people and citizens), made up 70% of the land in Costalegre.

[15] Mexico's newest low-density development, Xala,[16] is located 100Km south of Puerto Vallarta and is in close proximity to the new Chalacatepec International Airport.

The development, funded by both the Mexican government and private investor has a $1 billion dollar price tag and plans to create 75 ranch houses, 25 hotel residences and a variety of tourist amenities including a spa according to Bloomberg.

[11] The project page states that Six Senses, will operate an additional 51 hotel suites, 44 residences and a variety of tourist amenities including a spa, waterfront clubs and pools.

Chamela is home to the Chamela-Cuixmala Biosphere Reserve, a privately held plot of land designated to study and protect the extensive wildlife and tropical forest.

From 1970 onward this region saw frequent tourism development proposals from private companies, which have largely been contested due to the protected environment and ejido zoning of the land.

Most recently in 2010, the Ministry of Environment and Natural Resources green lit the tourism development of Zafiro, a 2,250 acre privatization of land along the Chamela coastline.

[20] The National Autonomous University of Mexico contested this development[21] based on its negative environmental impacts and effect on "local social-ecological systems", along with the area's "low forest vegetation" and presence of indigenous peoples.

[22] Company owner, Jose Maria Andres Villalobos, is said to have exclaimed to press his intent to remove existing businesses and build a luxury resort on this land.

[23] Firsthand accounts of the eviction state authorities "had guns and gave people five minutes to get their stuff and go” and detail "everybody losing everything- their livelihood, their homes.

[25] Public access to the beach has been restored as of 2015, but business owners and residents living in the area prior to the displacement have not been permitted to return.

Costa Careyes is a private community located on the South Coast of Jalisco on Highway 200 Melaque – Puerto Vallarta at Kilometer 53.

Some kilometers ahead of Tamarindo Beach, it is located Bahía de Tenacatita, one of largest bays of the Mexican Coast.

A 150-hectares ecological reserve where an extensive variety of animals coexist, including armadillos, iguanas, deer, raccoons and many exotic birds.

The areas in Jalisco that are covered in volcanic soil are utilised for the cultivation of the blue agave plant, which is used as the base for alcohols such as tequila.

Dishes of Jalisco include Birria, (a spicy meat stew, made of goat, cow or iguana meat), red or white pozole, sopes, guacamole, frijoles charros, Menudo (stew made of hominy and tripe with a red chili base), torta ahogada (a Mexican sandwich "drowned" in a spicy sauce), Carne en su jugo, Enchiladas rojas y verdes, Cuachala (a chicken or pork stew), tamales, Lamb al pastor.