[16] During this period, Fruit Brute made conspicuous appearances in two films by Quentin Tarantino, Pulp Fiction and Reservoir Dogs, as a visual easter egg.

In 2005, Count Chocula was shown in MasterCard's "Icons" commercial during Super Bowl XXXIX, where many famous advertising mascots are seen having dinner together.

[citation needed] As of late 2010, information such as nutrition data and historical facts can still be found on the official General Mills website at all times of the year.

Additionally, special retro edition boxes of all five cereals in their original packaging art were sold exclusively at Target stores.

[20] In 2014, General Mills enlisted the help of DC Comics to create new designs for the cereals in time for that Halloween.

In May of the same year, General Mills revealed a new integration animal characters (old and new) collectively named the Monsters' Frightful Friends.

Many items, such as posters, stickers, paint sets, speedster cars, parachutes, and even vinyl advertising figures, were produced.