Country Style experienced a lot of growth early on, opening 100 stores in the first 15–20 years of existence.

It had 50 outlets in 1974 when it was the leading coffee and donut establishment in Canada above Tim Hortons (which passed it two years later).

Poor results caused the franchise to withdraw from these regions: locations in Alberta were the only ones to survive into the 1990s, while in the East, it was ones in Nova Scotia and PEI.

The new image includes a new logo, a new website, and an enhanced branded deli menu that will be phased into all stores.

In 2009, the brand rights to Country Style, used at 900 locations, were purchased by MTY Food Group of Montreal for $14.6 million in cash and debt.