Suspicious, Kyle follows Cartman and finds that he, Craig, Clyde and Butters have gathered together to form a new business called the "Crack Baby Athletic Association", in which they induce crack-addicted babies to fight each other for a ball filled with crack, with the fights being broadcast on the Internet.
Meanwhile, Clyde and Craig try to get in touch with the guitarist Slash in an attempt to have him perform a halftime show at an upcoming crack baby fight.
When the deal with EA Sports is signed, the boys learn from their contract with Peter Moore (portrayed here as a bourbon-drinking, cigar-smoking, southern planter), the head of EA Sports, that his company now owns the rights to the Crack Baby Athletic Association and will keep all the revenue.
Kyle is crushed over the end of his orphanage project, while Cartman and the others are mostly still in shock about the revelation that Slash does not exist.
[3] Jason Whitlock, a Fox Sports writer and critic of the current state of commercial college athletics and of the NCAA, called the episode "one of the most hilarious and poignant moments of television I’ve ever witnessed", commenting, "It was like The Wire splashed with Arrested Development.