Culture Industry Reconsidered

The term "cultural industry" first appeared in Dialectic of Enlightenment (1947), written by Adorno and Max Horkheimer.

One of the characteristics of cultural industry is that it intentionally integrates both the high and low art.

Instead he is looking at the "standardization of the thing itself" and to the rationalization of distribution techniques, and not strictly to the production process.

He argues that the culture industry claims to bring order in the chaotic world.

The essay also expands upon Walter Benjamin’s theory of the "aura", (the context and tradition in which an artwork is made that cannot be reproduced) [2] by explaining that removing the art from its original contexts and traditions, while also being produced with precision and accuracy through the mediums of film and photography, that the culture industry "conserves the decaying aura as a foggy mist" [3] It says that the culture industry doesn’t have an alternative to the aura.