Initial CCM concepts focused on the utilization of company system generated transactional documents.
[4] In competitive markets, the average consumer encounters numerous advertisements, e-mails, direct mail, and solicitations daily.
[5] All CCM technologies feature design interfaces that primarily use a visual layout software to define the structure of the communication.
There are varying degrees of sophistication that CCM design interfaces handle, depending on the business needs.
There are more comprehensive interfaces that can support complex applications like insurance policy generation that require the skills and expertise of many business experts.