He is also the founder and CEO of the nonprofit Shock Trauma Air Rescue Society (STARS), a helicopter-based emergency transport service in Alberta and British Columbia.
[3] Knowing that helicopters were by far the most efficient means of moving severely ill or injured patients, he created a nonprofit organization, Shock Trauma Air Rescue Services Foundation, to provide helicopter rescue and transport in and around Calgary.
The Foundation created its working arm, Shock Trauma Air Rescue Society (STARS), which carried out its first mission on December 1, 1985.
In April 2012 he gave up the roles of president and CEO to Andrea Robertson, while remaining actively involved as Founder.
In 2012 he was given the Marriott-Carlson Lifetime Achievement award, presented at the annual Air Medical Transport Conference in Seattle.