Michael Tait stated that their original goal for the album was to sell 10,000 units.
[5] After their popularity spiked with the release of Free at Last, back sales increased although it is the only of their studio albums to not reach RIAA gold status (500,000 units sold).
DC Talk (consisting of Toby McKeehan, Michael Tait, and Kevin Max) signed their initial record deal with ForeFront Records in January 1989, along with Vic Mignogna and Mike Valliere.
[6] In the long-form video Narrow Is the Road, the group points out the apartment where the deal was signed.
Dropping out of Liberty University, the trio moved to Nashville, TN and recording for DC Talk immediately began.
"Heavenbound" was originally recorded for the group's independently released cassette demo, Christian Rhymes to a Rhythm, which featured only Tait and McKeehan.
[8] Both songs were included in the compilation album, dc talk: The Early Years.
The success of Nu Thang led to an interest in DC Talk far higher than it ever enjoyed on its own.
The first eight lines of lyrics from "Time ta Jam" were updated into a live-only song, which introduced by name the group's touring band members, called "Back 2 the Basics."
For the portion detailing DC Talk, the VHS video contains live performances of "He Loves Me" and "Time Ta Jam".