DVDEmpire.com

D’Arcangelo approached Rix, telling him about the new DVD format, pitching the idea of selling online.

The site's design aimed for ease of navigation, and allowed customers to edit every aspect of their orders prior to shipment, and were the first to offer pre-ordering of DVDs.

Rather than compete with other websites' spending on marketing, the owners of DVDEmpire.com instead chose to focus on building a closer relationship with existing customers.

By continuing to follow the original business plan of customer service and order fulfillment, DVDEmpire.com weathered the price wars and the dotcom collapses in 2000, and emerged with a still-viable company.

The letter cited preferential treatment for larger sellers, lack of price protection, and overall inferior game quality as the main contributors to the division's demise.

[10] The company now employs 60 full- and part-time employees, with its websites handling up to 2.5 million unique visitors each month.

[11][12] In addition to these awards, Jeff Rix and John-Michael D'Arcangelo were featured in the July 2007 issue of AVN, in an article entitled "50 Under 40: The Most Influential People In Porn".