In the early 2000s the company had a dispute with Brad Pitt and Jennifer Aniston regarding the use of their names and wedding ring designs.

[7] Damiani experienced negative press[7] after Brad Pitt and Jennifer Aniston filed a lawsuit.

[14] In 2010, Birks & Mayors agreed to distribute all Damiani Group's brands, for five years, in the United States.

[citation needed] In 2012, Damiani entered into a partnership with MingFung/Hengdeli Group to distribute its watches and jewelry in China.

[17] In 2012, the company became the first jeweler to obtain the authorization to hold a 51% controlling interest in an Indian-based entity, Damiani India.

[20] In January 2019, the company launched a takeover bid for delisting from the Stock Exchange: since its debut it has lost more than 75% of its value.

[23] On March 14, 2024 the company celebrates 100 years since its foundation, with a special gala with Sophia Loren and Jessica Chastain at the Alcione Theater in Milan.

[5] All Damiani suppliers are part of a restricted circle of selected organizations respecting UN regulations on the certification and origin of conflict-free diamonds.

[35] It also created the 2009 Harlequin Fantasy Bra, worn by model Marisa Miller during the Victoria’s Secret Fashion Show.

One of the standout designs, a bracelet inspired by the film's costumes, featured a clasp that mimics the closure of a corset.