Daniel W. Fletcher

[3] Originally from Chester, North West of England,[4] Fletcher first took an interest in menswear when he enrolled in an art foundation course at Kingston University.

He then moved to London to study at Central Saint Martins,[5] where he took a four-year BA degree in fashion design.

Before starting his label, he gained experience from a handful of internships at James Long in London and Lanvin and Louis Vuitton in Paris.

[4] In 2015, Harry Styles was his first client, buying all of the boxy short-sleeved shirts he had made for his graduate collection.

[8] Throughout his final year at university, Fletcher also worked at Victoria Beckham, which helped him finance and execute his label as well as through brand sponsorships from Saga Furs and Inditex.