For the third year, the sponsor of the competition was Ekstra Bladet, a daily newspaper, who signed a 3-year contract with the Danish Football Association (DBU) in 2008, making the official name Ekstra Bladet Cup 2010–11.
[1] The competition opened on 9 August 2010 with the First Round and concluded on 22 May 2011 with the Final at the Parken Stadium.
There were 48 matches in the First Round, taking place between 9 and 17 August 2010.
The clubs who placed 5–10 in the 2009–10 Superliga – AaB, Midtjylland, Nordsjælland, Silkeborg, SønderjyskE and Randers – as well as the top two clubs from the 2009–10 First Division – Horsens and Lyngby – received a bye into the second round.
The top four teams from the 2008–09 Superliga – Copenhagen, OB, Brøndby and Esbjerg – received a bye into the third round.