This move was part of the "Okie migration" of the 1930s in which many midwest farming families, devastated by the Dust Bowl, headed west to California to start over.
[3] Philip Morris has used many cowboys for their ads but has declared that Winfield was "really the Marlboro man.
Executives from Leo Burnett Worldwide, an advertising agency, visited the ranch where Winfield was working in June 1968 to take photographs for a new Phillip Morris sales campaign.
[6] In a 1986 interview, Winfield stated that he thought that his "life would have basically been the same" had he not been given the chance to work for Marlboro.
[7] That year Winfield was inducted into the Wyoming Cowboy Hall of Fame.