Theme Traders is a London based event management, party planning and prop hire company launched in 1989.

[1] The company grew out of their work as children's entertainers, when they began to receive requests from parents to organise entire parties.

[2] Jamilly started his humanitarian activities with entertaining sick children at Great Ormond Street Hospital.

[3] Jamilly appeared on the Secret Millionaire in 2010 in Redcar in an extended programme,[4] which topped two million seven hundred thousand viewers by the end.

[9] He sat on the advisory board for the International Centre for Research in Events, Tourism and Hospitality (ICRETH) 2011 - 2013 based at Leeds Metropolitan University.