[1][2] Kindness UK was founded by social entrepreneur David Jamilly in 2011 with the aim of undertaking initiatives to enhance the value and profile of kindness in society.

Jamilly previously founded Pod Children's Charity in 1977, the Good Deeds Organisation in 2007 and co-founded Kindness Day UK in 2010.

[4] In partnership with the University of Sussex the Kindness UK Doctoral Conference was launched in 2015.

The Kindness UK Doctoral Conference Award is open to all academic disciplines and is dedicated to the kindness and its effect on people and communities.

[5] Interdisciplinary University of Sussex Kindness UK Symposium was held in 2016.