The restaurant established the future chain's pattern of featuring an eclectic menu, large portions, and signature cheesecakes.

[4] Additionally, The Cheesecake Factory’s average unit volume consistently leads the casual restaurant industry.

In 1967, Evelyn's son David M. Overton left Detroit to attend Hastings College of Law in San Francisco, but in 1968, decided to be a drummer, performing with the Billy Roberts Blues Band.

By the end of the 1980s, the Cheesecake Factory's one-page menu had expanded, and the restaurant offered additional fast-food and short-order items.

The Cheesecake Factory has expanded into international markets by licensing agreements for other companies to operate franchises and corporate ownership.

[16] On December 1, 2015, the Cheesecake Factory opened its eighth Middle East branch at the Verdun Shopping Center in Beirut, Lebanon.

[21] As of the end of 2021, the Cheesecake Factory is open for business in Canada, USA, UAE, Kuwait, Saudi Arabia, Qatar, Bahrain, Mexico, the Chinese Mainland, and the Special Administrative Regions of Hong Kong and Macau.

On December 4, 2020, the U.S. Securities and Exchange Commission resolved charges brought against the Cheesecake Factory for misleading investors during the COVID-19 pandemic; the company paid a $125,000 fine without admitting the findings in the order.

David Overton designed the Grand Lux Cafe, an upscale restaurant for The Venetian hotel and casino in Las Vegas.

The Cheesecake Factory operates seven Grand Lux Cafe restaurants located in Florida, Nevada, New Jersey, New York, and Texas.

Each Grand Lux Cafe features an on-site bakery that produces a selection of signature bake-to-order desserts (up to 30 minutes) and a full-service craft bar.

RockSugar Southeast Asian Kitchen was a contemporary Asian-fusion restaurant that opened on June 19, 2008, at Century City in Los Angeles.

David Overton excluded Chinese and Japanese cuisines from the menu, as these are served at the Grand Lux and Cheesecake Factory restaurants.

North Italia alone currently has locations in Alabama, Arizona, California, Colorado, Florida, Georgia, Kansas, Nevada, North Carolina, Pennsylvania, Tennessee, Texas, Virginia, and Washington, D.C. Other concepts from the FRC portfolio include: Flower Child, Culinary Dropout, Blanco, The Henry, Zinburger, The Arrogant Butcher, Doughbird, Fly Bye, The Greene House, Olive & Ivy, and Pushing Daisies.

The Cheesecake Factory dining menu includes steaks, chops, burgers, chicken, seafood, sandwiches, pasta, pizza, soups, and salads in various cuisines.

[39] In an attempt to offer healthier, lower-calorie meal options, the Cheesecake Factory created a "Skinnylicious" menu that features a variety of cocktails, salads, appetizers, and specialty dishes such as lemon-garlic shrimp and grilled salmon.