Davie Brown Entertainment was founded in 1980 by Jim Davie, who had created the "Pepsi Challenge" marketing program, and Brad Brown, as the entertainment marketing agency of PepsiCo, which was concerned about how much exposure its primary competitor, The Coca-Cola Company, had in the entertainment space.
At the time it was founded, it was known as the "Pepsi-Cola Entertainment Group," according to the book Madison & Vine by Scott Donaton.
Over the next decade, the Los Angeles–based agency expanded its client roster and moved into "brand integration," the planned, pay-for-play arrangement that is guarantees a brand's appearance in particular properties such as TV or film.
), the first commercial on home video (Top Gun), the first animated product placement (Antz), and the first internet promotion (E-Trade/You’ve Got Mail).
[4] Tom Meyer, a former director of marketing at Paramount Pictures, currently serves as president of Davie Brown.