With offices in New York City; Los Angeles; Chicago; Dallas; Wilton, Connecticut; Irvine, California; London; Manchester; São Paulo; and Shanghai.

[2] The agency specializes in strategy and execution across sports and entertainment, experiential, celebrity and influencer, digital and social, shopper and promotion, and content production.

[3] Founded in 1993 by Ray Clark, a former ProServ and Talent Sports International executive,[4] The Marketing Arm was created as the event and corporate sports marketing division of Athletic Resource Management Inc. (ARM),[5] a Memphis-based sports agency headed by Jimmy Sexton[6] and Kyle Rote, Jr., a former professional soccer player in the NASL.

[7] In January 2023, Trina Roffino was promoted from TMA's president to CEO.

In September 2022, TMA updated its branding with new colors, fonts, designs, and a new web domain and social media handle, wearetma.agency.

[8] In 2016, Alcone, an Omnicom agency specializing in promotional, shopper and retail marketing, became a part of TMA.

[10] In 2011, Omnicom acquired Fanscape, a social media agency, and merged it into The Marketing Arm.

In 2004, Los Angeles-based agency Davie Brown Entertainment, which was founded in 1985 and acquired by Omnicom in 2001,[14] joined The Marketing Arm.

In 2006, Davie Brown's talent division created the Davie-Brown Index (DBI), a celebrity index that determines a celebrity’s ability to influence brand affinity and consumer purchase intent.

[15] In 2004, The Marketing Arm merged its sports consulting division with Millsport, a leading sports marketing firm owned by Omnicom,[16] to form an agency retaining the Millsport brand name.

[17] Founded in 1975 by Jim Millman, Millsport was a pioneer in using sports sponsorship as a branding tool.

[18] In 2003, The Marketing Arm joined event operations with U.S. Marketing & Promotions (Usmp), an Omnicom sister agency based in Torrance, Calif. founded by Jason Moskowitz and Michael Napoliello.

In 2020, The One Show recognized the agency as “Best Branded Entertainment, Live Events” for the Cheetos “House of Flamin’ Haute” Campaign.

In 2018, Design of the Times awarded the agency Gold for “Best Mass Merchandisers Category” for the Tostitos 2017 Back to Football Mascot CTMDs.

In 2018, TMA was recognized by the Ex Awards as the “Best Cause/Community Program” for the State Farm “Neighborhood of Good” Music Festival Experience.

In 2018, TMA was recognized by the Ex Awards as the “Best Pop-Up or Retail Activation” for The Spotted Cheetah Campaign.

In late 2019, State Farm named TMA its new creative agency.

[24] TMA led the creative for State Farm’s first in-game Super Bowl spot in 2021, which featured Patrick Mahomes, Aaron Rodgers, Paul Rudd, and Drake, who served as Jake from State Farm’s stand-in.

In 2013, the agency won two Lions at Cannes for its work on the "Uncle Drew"[27] film for Pepsi Max.