TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States.

TBWA was founded in 1970 in Paris, France, by William G. Tragos (Greek-American, Management), Claude Bonnange (French, Marketing), Uli Wiesendanger (Swiss, Creation), and Paolo Ajroldi (Italian, Client Services).

"[9] In April 2008, Teran/TBWA of Mexico released a controversial advertisement for Absolut Vodka depicting a tongue-in-cheek fictional "perfect world" dubbed "absolut world" depicting the larger Mexico as it existed before the 19th century Mexican–American War, which includes areas now part of the United States (including California and Texas).

Some time after the billboard was taken down in Mexico City, a photo of it surfaced on a right-wing blog in the US, sparking a short uproar among elements of the media.

It hosted a game where users could leave objects on a race track to stop the then Formula One leader, Lewis Hamilton, from winning the last grand prix of the year in Brazil.

Instead of portraying exclusivity, this was perceived negatively due to India's long history of colonialism where access to certain areas was restricted to the white colonizers from Britain.