In the 1960s some posters began copying American printing techniques to achieve a 'gloss' finish that suited the photographic images that were becoming prevalent in poster design.
Today, daybills are printed on thick glossy paper and are much more durable.
Daybills are sought-after by collectors for their rarity and unique artwork.
Some of the more famous daybills include: This advertising-related article is a stub.
You can help Wikipedia by expanding it.This article related to film or motion picture terminology is a stub.