It specializes in hosting multimedia content and artist-to-fan communications for artists and offers products and services including Everysing, Lysn, and Bubble.

Additionally, Lee has increased the related manpower pool while emphasizing the combination of information technology and entertainment business.

[9] Lee Hak-hee, the chief operating officer of the company stated that Dear U is "paying attention" in "securing competitiveness" through "excellent" human resources.

[10] Through a public announcement on April 5, SM Entertainment established a wholly-owned subsidiary to promote the restructuring of group affiliates and to improve business structure.

[12][13] On June 4, 2021, SM reported that JYP Entertainment had acquired a 23.3% stake in Dear U as it began to expand its influence in the platform business.

[21] On June 11, 2021, the company submitted a preliminary review request for KOSDAQ listing to the Korea Exchange and started the initial public offering (IPO) process.