SM Brand Marketing (Korean: 에스엠브랜드마케팅; SMBM) is a South Korean intellectual property, licensing, management, marketing consultation, planning, and management consulting company under SM Entertainment.

[3] Sum, a celebrity shop run by the company, is where items related to the artists are sold and is located on the second floor of closed SM Town Coex Artium.

[8] On February 23, 2022, SMBM signed a memorandum of understanding (MoU) with Binance to launch a global Play-to-Create (P2C) ecosystem.

[9] In the future, SMBM plans to establish diverse environments wherein creators worldwide can participate in IP-based re-creation and earn profits transparently, including affiliated royalties.

[10] SMBM and Binance will push for joint work to create a blockchain mainnet, NFT, and eco-fund.