[4] The first part was held for daily newspaper outlets such as Daily News, Thairath, and Bangkok Post, as well as Thai business VIPs, while the second part was for Thai entertainment media and music fans, such as Channel V, The Music Channel 3579, and Seventeen Magazine.

[7] SM True also planned to operate as a management agency that produces local Thai artists.

[10] People had posted a hashtag, "#SMtruePlsAnswer," on Twitter, tagging SM True's official account after a group of people opened a discussion on Space and "hatefully" mentioned Ten, criticized money donations and called birthday project for their favorite artists as "wasteful."

These made the people question the professionalism and transparency of the company's work, with them using another hashtag, "#SMtrueAnswerNow."

The people are demanding SM True to explain why someone is impersonating an insider and investigate the situation.