Up to its merger with the Student Association for Voter Empowerment, Declare Yourself registered almost 4 million young people to vote using online tools, on-location efforts, and an Ultimate College Bowl contests.

The campaign began in response to CNN poll results on social issues that cited the favor/oppose percentages of this age group as "N/A".

[8] OUR TIME used profits from its Buy Young campaign to fund non-partisan voter registration and consumer education activities.

[10][11] News About You provided, five days a week, headlines about the economy, education, politics, employment, as well as a lifestyles and comedy section.

Our Time frequently reaches out to millennials on social media on the issue of money in politics as well, using petitions, memes, and news summaries.