Dee Brock (born June 7, 1930) is an American educator, model, and cheerleading director.
Brock was hired by Tex Schramm in the early 1960s to create a cheerleading squad for the Dallas Cowboys.
[1][2] Her father was a union organizer at Sinclair Oil who later ran a jukebox business and owned a drugstore.
[1] In the early 1960s, Tex Schramm approached Brock with the concept of hiring models to stand on the sidelines of Dallas Cowboys football games as a way to boost attendance.
[1][6] Brock suggested recruiting high school students from the local 71schools to work for free, instead of hiring models.
[1] In 1971, the Dallas Cowboys went to the Super Bowl V but Schramm wouldn't pay for the cheerleaders to attend so Brock asked for a sponsor on a local television station.
She met with Schramm and decided that the cheerleaders should be older, ages eighteen to mid-twenties, and that they should do more dancing and less chanting.