[2] The philosopher William Frankena first used the term definist fallacy in a paper published in the British analytic philosophy journal Mind in 1939.
Frankena found that Moore was trying to avoid a broader confusion caused by attempting to define a term using non-synonymous properties.
On the first word (naturalistic), he noted that Moore rejected defining good in non-natural as well as natural terms.
[7] Thus, even if good were identical to pleasurable, it makes sense to ask whether it is; the answer may be "yes", but the question was legitimate.
This seems to contradict Moore's view which accepts that sometimes alternative answers could be dismissed without argument; however, Frankena objects that this[clarification needed] would be committing the fallacy of begging the question.