[1] Delia's was popular among college women, as many of its products were affordable and suitable for college-age students.

The brand previously sold to teenage consumers through direct mail catalogs, websites, and, for Delia's, mall-based specialty retail stores.

[9] Steve Russo of Fab/Starpoint acquired the brand for $2.5 million,[10] and in August 2015, re-opened the store with an online-only presence,[11][12] but this was unsuccessful.

[15]: 152  It later sponsored a free e-mail and web hosting service, known as Gurlmail and Gurlpages respectively, owned by Lycos.

[18] Following the dot-com bubble burst in 2000, iTurf reported nearly $16 million in losses within the first six months of the same year and had their stock value drop to $1.