[4] In 2004, Dencio's was purchased by Pancake House, Inc. (now Max's Group, Inc.) for ₱160 million.

To buy the chain, almost all that money (₱150 million or 93.75% of the price) had to be borrowed from banks.

[5] Some characters from Pugad Baboy, a famous comic strip in the Philippines, are portrayed in Dencio's ads and menus.

It was believed though that the comic characters and the restaurant chain make a more perceived image of the local table custom.

This form of advertisement also goes with a song which is performed by rock band Sugarfree.