For years up to around 50 branches were run by family members until Max's restaurant became open for franchising.

[2] The Max's Group started acquiring rights to become the master franchise of foreign brands in the Philippines in 2006, first introducing Krispy Kreme in the country that year.

[2] To aid its domestic and international operations, the Max's Group began to acquire Singaporean management firm Global Mac Services in 2015.

[3] The group in May 2018 announced its plan for a further shift to the franchising model within the next five years in a bid to boost the company's growth.

In a strategic management of its store network it decided on closures from 657 to 626 branches during the 3 quarters of the year.