The founding of the newspaper was the project of a group of businessmen and intellectuals including Judah Leib Magnes, David Shapiro,[7] Morris Weinberg, and Herman Bernstein.
[4][8] Styled in its masthead as a "newspaper for the Jewish intelligentsia,"[3][9]: 26 Der Tog sought to uphold high journalistic and literary standards, and to rise above ideological divides.
[3] Other significant contributors included Chaim Zhitlowsky, Jeremiah Hescheles and Samuel Rosenfeld,[9]: 26 as well as H. Leivick, Osip Dymov, and Reuben Iceland.
[10] Leon Kobrin was the paper's chief fiction writer for nearly two decades;[9]: 27 and among the more famous of other occasional literary contributors were Joseph Opatoshu and Abraham Reisen.
Adella Kean Zametkin wrote about women's issues, and Dr. Ida Badanes, about health matters; the popular fiction writer Sarah B. Smith was also a regular contributor over many years.