Deseret Book Company

Deseret Book (/ˌdɛzəˈrɛt/ ⓘ)[2] is an American publishing company headquartered in Salt Lake City, Utah, that also operates a chain of bookstores throughout the western United States.

Deseret Book publishes under four imprints with media ranging from works explaining Latter-day Saint theology and doctrine, fiction, electronic resources, and sound recordings such, as The Tabernacle Choir at Temple Square albums.

Published in 1915, the book quickly went through numerous printings as the LDS Church's First Presidency authorized its use in its Sunday School program.

Aimed at church supply, the bookstore sold textbooks, minutes ledgers, and sacrament trays, as well as popular books.

Facing over $12,000 in debt in 1914, donations requested increased to ten cents, and 1919 a committee formed to study the organizations solvency.

By 1920, both antecedent bookstores were closed and a single new Deseret Book Company building was constructed in downtown Salt Lake City at site of the former ZCMI Center Mall.

Notably, B. H. Roberts' magnum opus, the six-volume Comprehensive History of the Church of Jesus Christ of Latter-day Saints, 1930.

Winning an exclusive contract to distribute for Bell & Howell in Utah and parts of Idaho and Wyoming, Deseret Book supplied 16 mm film projectors to the LDS Church.

Wise subsequently produced Temple Square, a 30-minute filmed tour of Salt Lake City's most popular tourist location.

In the 1950s, Brigham Young University (BYU) established a motion picture department which attracted Frank Wise.

Deseret Book's downtown location remained the only store until 1959 when site for an Ogden, Utah branch was donated.

In the 1970s, the original location was torn down to make way for the ZCMI Center Mall where the store reopened on April 2, 1976, during a general conference to attract large crowds.

With notes from the Joseph Smith Translation, Talmage's scripture commentary, and an index and "topical guide", the new editions are now standard in the LDS Church.

As inventory and distribution was centralized in 1984, Deseret Book expanded its lines to include items such as CTR rings and more popular music.

In 2007, the corporate headquarters, with around 160 employees, moved into the top seven floors of the Utah Woolen Mills Clothiers building across the street from Temple Square.

[12] After Deseret Book acquired Bookcraft in 1999, it divided its publishing into four differently marketed imprints: Deseret Book for history and doctrine; Bookcraft for self-help, family, children, women's interests, and Latter-day Saint fiction;[13] Eagle Gate for art, niche markets, library editions, and teaching aides; and Shadow Mountain for "values-based" publications for a national audience.

[14] In 2012, the Ensign Peak imprint was created for Latter-day Saint religious writings for a national audience.

[17] Releases by Shadow Mountain Records have ranked in top spots on the Billboard charts, including violinist Jenny Oaks Baker,[18][19][20][21] and pianist Josh Wright.

[22] The following artists have released albums on Shadow Mountain Records: Deseret Book operates further business units in addition to its publishing and retail activities.

Under the name Zion's Mercantile it produces home decor and religious art and holds events such as women's conferences in the United States and Canada.

Deseret Book logo (1980–2010)
Deseret Book headquarters (2010)
Seagull Book logo
Covenant Communications logo