Design sprint

The process aims to help teams to clearly define goals, validate assumptions and decide on a product roadmap before starting development.

[1] It seeks to address strategic issues using interdisciplinary expertise, rapid prototyping, and usability testing.

As it gained industry recognition, the approach was further refined and added to by other Google staff including Braden Kowitz, Michael Margolis, John Zeratsky and Daniel Burka.

[8] The main deliverables after the Design sprint: The suggested ideal number of people involved in the sprint is 4-7 people and they include the facilitator, designer, a decision maker (often a CEO if the company is a startup), product manager, engineer and someone from companies core business departments (Marketing, Content, Operations, etc.).

The concept sprint is a fast five-day process for cross-functional teams to brainstorm, define, and model new approaches to business issue.

With a design sprint, a product doesn't need to go full cycle to learn about the opportunities and gather feedback.
A facilitator delivering a remote design sprint workshop with participants on screen.
A facilitator delivering a remote design sprint workshop with participants on screen
The 'understand' phase of a design sprint workshop