Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition.
It redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions.
The addition of the term strategic expands such conception so that creativity is linked with innovation, allowing ideas to become practical and profitable applications "that can be managed effectively, acquired, used and/or consumed by target audiences.
Strategic design has become increasingly crucial in recent years, as businesses and organisations compete for a share of today's global and fast-paced marketplace.
[5] Examples Strategic design can play a role in helping to resolve the following common problems: